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In everything I have done over the last five years (as a client-side marketer, an award-winning writer and speaker, an academic, an activist, an entrepreneur, and an agency-side changemaker), I have been rooted in two values: purpose and participation.
Across multiple roles, I have helped brands, organizations, non-profits and startups reconnect with their purpose and inspire, organize and energize their stakeholders around the shared purpose, with the help of storytelling, crowdsourcing and grassroots engagement.
In my current role as Asia VP of Insights, Innovation & Social at MSLGROUP, Publicis Groupe’s strategic communications and engagement network, I lead on insights, planning, creative and capability building on social media across Asia and help create new insights and innovation offerings for our global network.
Previously, I studied at IIM Bangalore, held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo! Fellow, launched Ushahidi-based crowd-sourced election monitoring platform Vote Report India and co-founded social business consulting firm 2020 Social, which was acquired by Publicis Groupe.
I am widely considered to be a thought leader on social media and social innovation. I have been a 2008-09 Yahoo! Fellow, a 2009 SNCR Fellow, and a 2009 TEDIndia Fellow.
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