“My Perspectives on Fashion Brand Strategy and Product Management”

Time: Feb 8, 2012
6：00－7：00pm, reception @C’est la Chine, second floor of Xindanwei property, No. 3, Shao Xing Rd 47 (close to Shaanxi Rd South)
7：30－9：30pm, seminar @Ground floor of Xindanwei, Yongjia Rd 50(close to Shaanxi Rd South)
Hosted by：Moyin Cultural Communication Co. Ltd, Xindanwei
Supported by： PETIT PONT MLC Fashion Consulting，C’est la Chine, 
Cost：30RMB （including fresh coffee and tea）
Attention: This event is limited to professional and media in the fashion design and lifestyle industries ONLY, please RSVP your name, organization and phone number to xindanwei@gmail.com before Feb 6, 2012, we will confirm your attendance by email.  

By Martine Leherpeur
Fashion management consultant guru Martine Leherpeur will share her 40 years experience and some useful tips in Fashion Brand and product management for fashion professionals, startups and designers. She will also share her perspectives on the development of Chinese fashion industry.

About Martine Leherpeur :

A PERSONALITY
1967-1975 : A product experience of 8 years in Mafia, the first style agency in France.
A TASTE FOR WORDS AND FASHION INFORMATION
1975-1985 :  10 years as an independent journalist for ELLE, the Harper’s Bazaar and Women’s Wear Daily.
Passions : art, creation, innovation, travels, sport
1987:  MARTINE LEHERPEUR CREATES HER OFFICE IN THIS PROSPECT
A continuous watching of emerging phenomenon in design and beauty  areas filling out the reflection of the firms in their product developments
Martine Leherpeur Conseil :  « A prospective, brand strategy and product design » office, to coach French and International firms in fashion, sport, beauty-cosmetic, decoration, food… all along the creation process.
Professor of product management, IFM, one of the leading world specialists in fashion and product strategy.
Martine Leherpeur regularly creates and implements creativity seminars for firms and institutions.
2004: CREATION OF « PETIT PONT »  IN CHINA
It is an operational structure with a local team that works in coordination with the Parisian Office.

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frank

Cozi

aaajiao

niuniuwing

gabriel

parisyxc

fancy_chan

jeannechu

miran

ella

huyu2011

cks1034638

MaggieLaw

queenie3735

chaem

GAO3

curious_jane

Miranda

(in total 18).

MakeSense Hold-up# JUNE @ Xin Dan Wei

Let’s try to solve the challenge of XinDanWei, creative open project that meets the entrepreneurs out-of-the-box!

Time: 7:20 – 9:15 PM Thursday June 9, 2011
Venue: Xin Dan Wei, Yongjia Road 50, Xuhui District, Shanghai, CHINA
Organizer: Xindanwei, Makesense.org

This is an invitation only event and requires reservation. The number of participants is limited to 12, so RSVP asap!

About the event
Let’s get together to try to solve the challenge proposed by XinDanWei coworking space and Makesense Shanghai Social Entrepreneurship Opensource Platform!
After a first successful workshop organized in April with 12 over-motivated participants, we would like to do it again and invite you to a new creative workshop using original means to get the most original ideas out of you !
This time, the challenge will be to build a new collaborative webplatform for creative freelances and entrepreneurs out-of-the-box… in less than 2 Hours!
No worries though, we are not looking for geeks! (not that time at least;), we just want to give you the opportunity to imagine and create the whole thing “on the paper” .. so to say !
Indeed, this new kind of creative workshops will be hold in a friendly atmosphere with 10 other fellows (just like you!) with who you will have the occasion to experience among others:
- Group Open Ideas Sessions
- Videoprototyping
We hope you will definitely will join coz if it’s the case, we can already bet some of you will like to share their creations with their friends after the event !!
By the way, food and drinks will be provided..!

Agenda
The creativity workshop will be organized as follow :
- 3 minutes : Presentation of Xin Dan Wei co-working space
- 3 minutes : Introduction of Makesense
- 7 minutes : explanation of the challenge / organization of the session
- 30 minutes : Brainstorm – foolish ideas !
- 10 minutes : Break – drinks and food
- 30 minutes : Brainstorm – concepts videoprototyping !
- 20 min : Concept Trial
- 5 minutes : volunteering interviews, drinks and food

The workshop will be animated in English and Chinese by both 2 cool Makesense members, in the company of XinDanWei co-founders.

About Organizers
新单位| Xindanwei
Makesense.org

Check out event photos on our Flickr group!
http://www.flickr.com/groups/xindanwei/

Registrered users for this event:

tracy

aaajiao

thierryfang

Cozi

liuyan

shuaiz

(in total 6).

Poor Coffee is an art project by artist ZHENG Yuan-Han. It is now presented at Xindanwei and can be ordered from the Xinkafei menu.

Duration: 26th May 2011 – To Be Informed
Location: Xindanwei, 50 Yongjia Rd., Shanghai
Cost: 35 rmb/cup
Artist:  ZHENG Yuan-Han

About the Poor Coffee:
This project is about Mixing, Lineage, Time, Memory, Emotion and Life. By mixing two common tastes from daily life, the traditional information within each of them evolves into a brand new way of thinking and experience.

Poor Coffee is a beverage composed of authentic coffee and fermented Pu’er tea. Looked at from the perspective of its timeline, its cultural background and tradition, Pu’er and coffee are heavily symbolic beverages.

“Poor Coffee” is both a public installation and a space to provide a service. It can be set up in a particular place by hand, and then exists and serves as a node for people to meet in. Through the Poor Coffee installation, the information being conveyed and exchanged in this particular space can be stored in the artwork, thus, this exchange of information conveys the new thinking and experience which are advocated by Poor Coffee.

The new thinking embodied in the drink considers how, in our short lives, we can experience a state which is more peaceful, more open, more tolerant and integrating wisdom within this impulsive and chaotic world.

This new experience of coffee together with Pu’er tea, combines eachs long history as well as their beautiful legends. They are also similar in colour and the emotion, and their profoundness lies in their deep colour. Coffee is refreshing with its distinctive aroma, tasting bitter at first, followed by sweetness. Similarly, Pu’er tea’s bittersweet taste leaves people with an aftertaste of a legacy of history and reverie.

Coffee finds itself in every corner of the Western world and is closely related to space as a form of culture. Tea enjoys the same position in Asian cultures, such as China, Japan and India. Tea is also a noble beverage in Western countries with an exotic touch, and it becomes a key product in our time advocating the concept of nature, environmental protection and the maintenance of health. Pu’er itself enjoys a long history and its nature, colour and taste resemble those of coffee to a considerable degree. The combination of these two drinks can generate a special emotion and multi-level taste, which also embodies the diversity of culture.

Confronted with globalisation, the turbulence and shocks in the world; facing terrorism, assassination, coups, tsunami, earthquakes and the decline in morality in human beings – what has become of us? Where have all the glorious ideas of the philosophers gone? What about the humanism that we used to have? Poor Coffee is more than just a new taste and a new cultural thought, it is also a time machine which makes time stand still. It’s a complement to life, and it’s about a hope for “slowness”.

The form of the piece：
The artwork “Poor Coffee” can be presented in various forms. It can be as large as a real cafe or as small as a sign or a mobile installation. It is omnipresent. Each one of the potential forms can be the external experience conveying the inner information within the piece.
The piece provides free WIFI on site when displayed. The surroundings will be integrated with the piece for the external experience that Poor Coffee creates.

Visit the project’s website: Poor Coffee for more information.

“In-utile”
- A Discussion into Chinese Contemporary Fashion Design

Organizer: The Third Hand
Time: 15:00 – 17:00, Sunday April 17, 2011
Location: Xindanwei, 50 Yongjia Rd
Language: Chinese & English
Cost: 30RMB/person (covering fresh ground coffee and tea)

Event Schedule:
15:00 Brief Introduction to The Third Hand Project & the Documentary “In-utile”
15:15 Movie Time (clip)
15:55 Break
16:00 Discussion on Local Fashion Industry
17:00 End

About the Event
Have you ever thought about the role clothes are playing in our life? Nowadays, as brands of any kind are flooding the whole fashion industry with lots of manufactured garments, we almost forget the importance of wearing clothes that we like. This Sunday afternoon at 3PM, come to gather and share with us your thoughts. First we will watch “In-utile”, a short documentary about the unconventional work of Ma Ke (马可), a Chinese fashion designer. Join us after for an open discussion.

Hope to hear from you here!

About the documentary:
The tropical humidity of Guangzhou. A garment factory. Some young workers coming from all across the country to work in the hot hectic of a plant. Fashionable clothes produced on an assembly line to be sell everywhere after. The design of the independent brand EXCEPTION is also coming into being. The young designer Ma Ke (马可) and her friends are creating a unique “exception”. She wants it to be her own fashion, history and culture combine into a clothing design. In the upcoming Paris Fashion Week 2007, Ma Ke (马可) will bring a “In-utile” series of garment to the fashion capital.
The movie is part of the “Artist Trilogy” from the director Jia Zhangke and won the Horizons Documentary Award at Venice Film Festival in 2007

About The Third Hand:
The Third Hand use the redesign of second hand clothes to convey emotions. Old clothes carry with them their own history and often represent for oneself more than an a simple product. The Third Hand is an attempt to pursue further the on-going emotional story hidden inside every cloth.
The Third Hand is a personal project from Qu Hongyuan AKA Yuan, a young fashion designer.

Registrered users for this event:

aaajiao

Belen

lcz2046

miss90

Cozi

sophievoyage

cloud

joey

saturn_

diyu

willmok

dorachen

IreneG

uncuzillar

Emmajeanne0412

(in total 15).

Art Meets Social Media

Date & Time: March 26 (SAT) 14:30—17:00

Venue: Xin Dan Wei (N0. 50 Yong Jia Road)

Cost: 30RMB/person ( coffee and tea included)

With the advent of mainstream social networking technologies like Twitter, Facebook, Weibo and others, social media have created a new form of public space that is one part digital, one part social.  Artists have begun playing with and exploring this new social space, developing art that mixes the traditions of net art, public art, performance art and visual art.  Los Angeles artist and designer An Xiao Mina will be speaking about emerging trends in artistic explorations of social media.

Artist and designer An Xiao looks at the impact of new technologies, especially mobile and social media, as digital meets analog. She has shown her work in art spaces internationally, including the Brooklyn Museum, Yale/Haskins Laboratories, the Pacific Asia Museum and the DUMBO Art Under the Bridge Festival. Recently listed in The Guardian‘s “who’s who” of the Twitter art world, she has been featured in numerous print and online publications, including The New York Times, The New York Observer, Sing Tao Daily, The Huffington Post, ArtNEWS and Art in America.

her website: http://www.anxiaostudio.com

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UK App Industry Creative Entrepreneur Talks

Date & Time: March 27 (SUN) 14:30—17:30

Venue: Xin Dan Wei (N0. 50 Yong Jia Road)

Cost:free

Pre-registration acquired. Please fill in the registration form online via

http://eventreg.britishcouncil.org.cn/register1.aspx?target=questionnaire&templateid=%20D6692DD7-9544-E011-977B-0019B9BFB022

As mobile technology continues to advance, applications or “apps” have not only permeated our daily lives, but also become an economic phenomenon in their own right. More importantly, they make it possible for large numbers of digital workers to start innovative and exciting business ventures. How are apps created? What are the most successful business models? What light do apps shed on the digital industry? The Cultural and Education Section of the British Embassy will invite app pioneers from the UK to come to China and share their business stories and keen observations on the application development industry.

Speakers:

Kevin McDonagh（Novoda Director）

Simon Oliver（Handcircus Founder）

About the speakers:

Simon Oliver founded micro-studio Handcircus in 2008 and has since seen great success with games such as ‘Rolando’. With 8 years’ experiences spread across digital agencies and the games industry, Simon has acquired a wide range of experience in the different disciplines that combine to create interactive content. From computer vision art installations and online multi-user games, to enterprise-level rich-media portals and learning interfaces for children, he has been a core part of a wide spectrum of projects, with particular expertise in developing apps for mobile devices.

Company site: http://www.handcircus.com

Kevin McDonagh is a Director at Novoda, a consultancy specializing in design-conscious performant software for the Android platform, building the next generation of social and geo-aware mobile applications. Prior to Novoda, Kevin worked as a developer for JP Morgan Chase, and also led a team developing an open source eco mapping solution within the Electron club. Kevin currently organises the UK section of Humanoid Events, a global conference which celebrates and promotes Android, regularly bringing together a community of developers working on this platform.

Company site: http://novoda.com/

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aaajiao

parisyxc

taweili

BuBu

linggu

jpejpejpe18

dgrabla

yan1748

heavenbs

kaplur

Chalkman

jose8162000

liuyan

jessica

felin

Yingeli

jiangqian

chandlerchen

hao1

Andre Pan

benaustin

HedyHOHO

Clemsos

caponlin

nut4

Zozoqu

habibbelaribi

jlee

Wang0733

xindanwei

(in total 30).

Xindanwei Chitchat Edition 27: Susan Evans and ECO GLOBAL PARTY Chongming
Speaker: Susan Evans
Time: 19:00-21:00 Thursday, Nov, 11th
Location: Xindanwei, 50 Yongjia Rd
Cost:
 30RMB (providing tea, coffee, soft drink and snacks, every participant will receive a voucher to experience Work-a-thon for free. More about Work-a-thon, please see http://xindanwei.com/lang/en/2010/10/work-a-thon/); Free of Charge for Xindanwei Monthly and Yearly Member

Important Notice:
-This is a reservation only event, seats are limited to the first 40 people who are registered at the event page of Xindanwei website.
- Transportation: We highly recommend you to take public transportation instead of driving, for we are conveniently located next to Metro line 1, 10(Shaanxi Rd South Stop) and Metro 9 (Jiashan Rd stop) as well as bus line 96, 104, 911, 167，42，920，926，128，146，24

In this section of chitchat we will introduce Susan Evans and ECO GLOBAL PARTY Chongming. For the first time china is going to globally connect from Eco island Chongming with Zero carbon world concert, ride the planet earth and bring together Eco re-use, design and food markets.

To support your global climate, Goodtoshanghai and DESIS china are partnering to bring together fun, inspiring, sustainable and beneficial activities to help lower environmental impact. We would like urban residents to benefit, learn and enjoy through practice about how they can lower their own environmental impact through the little changes to their lifestyle.

On Chongming island people can join our party, rock to the great live music, scoot around the village on a bike, visit the eco design & food market and find a little treasure at the second-hand market

References for the zero carbon concert and ride the planet
http://www.zerocarbonconcert.org/?page_id=39
http://rideplanetearth.org/

Susan Evans is the founder and principle of Kplunk and GoodtoSH. Susan moved to Shanghai in 2008 and immediately set about exploring the perceptions, behaviours and ideals of urban citizens and experts in the field of environmental sustainability.

Her career experience started at the Fraunhofer research institute in Germany, working on the development of innovative technologies for the European Commission, moved into strategic creative development and the global network of Publicis Advertising Agency in London and San Francisco, later Vice President of FCB and Y&R and finally founding her own business Kplunk. Susan has worked on some of the biggest people brands such as Nintendo, Perrier and Volvo, and some world leaders such as Intel and Xerox , to name a few, plus reaping the experience and rush of working in Silicon valley during the madness of the internet bubble. Creating social change in China adds an exciting challenge to her portfolio.

Susan’s approach is to create desirability, demand and awareness at the micro level: “bottom up approach”. Focused on urban citizens this will complement and create pull for the macro approach: “top down approach” as new technologies, systems and infrastructure become available. Susan’s goal is to speed up the adoption of sustainable living so as to improve peoples quality of living and at the same time reduce use of non-sustainable natural resources and health threatening pollution.

Susan Evans: Adv. decision making in Environmental Sustainability, Post Grad, Research Statistics M.Sc, Computing, operational research & statistics, B.Sc hons, Sport, B.Ed.

More about Susan Evans: http://kplunk.com/work/

Registrered users for this event:

liuyan

aaajiao

(in total 2).

Xindanwei Chitchat Edition 26: From Designer to DIYer-Maker’s Movement Globally
Time: 19:30-21:30 Thursday, Oct, 28st
Location: Xindanwei, 50 Yongjia Rd
Cost:
 30RMB (providing tea, coffee, soft drink and snacks); Free of Charge for Xindanwei Monthly and Yearly Member

Important Notice:
-This is a reservation only event, seats are limited to the first 40 people who are registered at the event page of Xindanwei website.
- Transportation: We highly recommend you to take public transportation instead of driving, for we are conveniently located next to Metro line 1, 10(Shaanxi Rd South Stop) and Metro 9 (Jiashan Rd stop) as well as bus line 96, 104, 911, 167，42，920，926，128，146，24

Maker (DIY) has always been part of the culture driving the experimenting with new technology. With recent advance of digital technology and falling price of the components, mashing digital and craft become a new hobbyist movement. Web site such as instructables (http://www.instructables.com/) and Thingiverse (http://www.thingiverse.com/) have facilitate a global exchange of ideas and hacker spaces are spawned everywhere. The modern makers shares information on things from bags made from recycle clothes to UAV (unmanned aerial vehicle) to robots. A lot of these exchanges also covered under the open source hardware license.
This chit-chat will cover this exciting global movement and how we want to facilitate it in Shanghai with xinchejian and hack hotel.

Speaker: David Li
maker, hacker and programmer. He received his degree in computer science from University of Southern California and in the past 20 years, he has worked in the area of virtual reality, online virtual space, enterprise computing, mobile system and lately social network applications.

You must log in to Check in!
Registrered users for this event:

chenc1013

aaajiao

chenxu

ennis

bohdandurnota

Harry

wiardsterk

(in total 7).

Xindanwei Chitchat Edition 25: Technology and Consciousness

Time: 19:30-21:30 Thursday, Oct, 21st
Location: Xindanwei, 50 Yongjia Rd
Cost:
 30RMB (providing tea, coffee, soft drink and snacks); Free of Charge for Xindanwei Monthly and Yearly Member

Important Notice:
-This is a reservation only event, seats are limited to the first 40 people who are registered at the event page of Xindanwei website.
- Transportation: We highly recommend you to take public transportation instead of driving, for we are conveniently located next to Metro line 1, 10(Shaanxi Rd South Stop) and Metro 9 (Jiashan Rd stop) as well as bus line 96, 104, 911, 167，42，920，926，128，146，24

Speaker: Dr. Gino Yu

Gino’s current work focuses upon understanding and developing ways in which media technologies can be applied to create experiences that provoke personal growth and inner exploration. Gino will speak about the Asia Consciousness Festival that he created to contribute to the global understanding of consciousness from an Asian perspective. It’s a non-profit established to support regional efforts in the study and application of consciousness. The first festival was  held in June 2009 and hosted more than 30 events across 16 days.

The goals of the Asia Consciousness Festival are to establish its position as a reputable one of its kind yearly international event in South East Asia, to showcase a range of experiential  and entertainment programs that is unique, fun and thought provoking in an inspirational way, and to gather a network of like minded thinkers and doers in the region.

Check out their website: http://www.asiaconsciousness.org/

About Gino:
Gino Yu received his BS and PhD at the University of California at Berkeley in 1987 and 1993 respectively. After receiving is PhD, he taught at the University of Southern California and worked to establish multimedia initiatives including the Integrated Media Systems Center. From 1995 to 1997, he taught at the Hong Kong University of Science and Technology where he helped to establish the Center for Enhanced Learning Technologies. In 1999, he established the Multimedia Innovation Centre (http://www.mic.polyu.edu.hk) at the Hong Kong Polytechnic University (PolyU), a leading edge think tank and research centre on digital entertainment. He is currently an Associate Professor and Director of Digital Entertainment and Game Development in the School of Design at PolyU where he develops projects at Playlab (http://www.playlab.hk), a commercially oriented digital entertainment laboratory he co-founded that focuses on meaningful games. His main area research interests involve the application of media technologies to cultivate creativity and promote consciousness. He also founded the Asia Consciousness Festival (http://www.asiaconsciousness.org) and developing consciousness and meaningful media related activities worldwide.

Registrered users for this event:

aaajiao

liuyan

remarks

(in total 3).

Xindanwei Chitchat Edition 24: The Emerging Game Layer in New Media Startups
Time: 19:30-21:30 Friday, Oct, 15th
Location: Xindanwei, 50 Yongjia Rd
Cost:
 30RMB (providing tea, coffee, soft drink and snacks) ；Free of Charge for Xindanwei Monthly and Yearly Member
Host: Frank Yu

Bio：
He believes that the best experiences are those that we learn and have fun with at the same time. His background reflects a desire to enable customers and users to craft their own experiences by giving them the tools and platforms to create and share with others
Current:
Technology Columnist at China Economic Review
Co- founder at Kwestr
Beijing Curator and Co-Founder at Startup Digest (Beijing)
Past:
Chief of Portal (founder) at FBMMO 逐行天下信息技术(北京)有限公司 CSO/COO at ShouJi Mobile Entertainment CSO/KLSI (advisor) at Cineo
Education:
Harvard University Kennedy School of Government
USAICS (US ARMY)
Rutgers, The State University of New Jersey-New Brunswick
Specialties
Industry analysis, user experience, market research, strategy, interface design, coolhunting usability and ethnographic studies. game development, portfolio management and interactive entertainment.
His Blog: http://blogs.msdn.com/b/acid49/
His Talk: http://v.tech.163.com/video/2009/6/N/4/V5AU50AN4.html
His Company: http://iphonasia.com/?p=7565
IMPORTANT:
-This is a reservation only event, seats are limited to the first 40 people who are registered at the event page of Xindanwei website.
-Transportation: We highly recommend you to take public transportation instead of driving, for we are conveniently located next to Metro line 1, 10(Shaanxi Rd South Stop) and Metro 9 (Jiashan Rd stop) as well as bus line 96, 104, 911, 167，42，920，926，128，146，167，24

Registrered users for this event:

PeterYao

sinosplice

Moonlight

Allen Hsieh

eisklar

fluxa

annagrueter

aaajiao

lawrenceyeah

caponlin

richards

blese

jooohn

Justin_Lipsky

iamhs

whoisbma

darren

yuago

Sloppy

jeanzhang

Yvette

mhzheng

macallen

(in total 23).

xindanwei chitchat edition 21: Killer Game & digital-urban lifestyles

Time: 17:30-19:30 Friday, September, 10th
Cost:free
Host: Silvia Lindtner

In urban China today, not just our physical but also our technological infrastructures are rapidly changing. How do people experience these digital and urban transformation in their daily lives? What technologies do they use, for what purposes and where? How does technology shape the experience of the city and the ways in which people connect to each other? In this chit chat session, Silvia will present some of her past research with young professionals in Beijing and Shanghai, who have adopted a game called the Killer Game for a new digital-urban entertainment experience. Killer Game gained popularity in China around 2004-2006 as a party game. Around 2006-08 a group of young entrepreneurs set up their own Killer Game gaming clubs in Beijing, which subsequently spread into Shanghai, Wuhan, Hangzhou and other cities in China. The clubs are often advertised as new forms of entertainment, distinct from places like the Internet cafe, and to develop a culture of cool.

In this chit chat session, Silvia will talk about what motivates these young people to go to the Killer Game clubs and we will also play the actual game!

Silvia Lindtner is a PhD candidate in the department of Informatics at the University of California, Irvine. Her overall research interest lies in new media studies, human-computer interaction and urban studies. She focuses in particular on the role of digital media in creative practices, for social networking and collaboration in urban China. A crucial aspect of this work is studying the creative practices of individuals and informal collectives across digital and urban spaces. She has conducted research with two different social groups, urban youth and young IT professionals, and explored the different ways in which digital media come to shape their experiences of the city, the relationships to others and their work & leisure practices. Her work is published across an array of disciplines and she has presented her research at venues such as the Chinese Internet Research Conference, conferences in Human Computer Interaction and Collaboration, and the first international conference on Digital Media and Learning.

Registrered users for this event:

liuyan

tifa

xindanwei

gabriel

麦卡瑟 伊恩 Ian McArthur

(in total 5).