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May 25, 2013

Student Boot Camp: Creating the best Automotive App for China | 大学生集训营:打造中国最牛的汽车App

Filed under: @xindanwei — Alice @ 1:09 pm

[lang_en]

 

With the Boot Camp project, Tongji School of Software Engineering’s Apple Club and Android Club, School of Automotive Studies, School of Design and Ask Lab are looking to empower creative students to uncover the creative potential of China. You are welcome to make the automotive of the future more exciting, personal and sociable than ever before with your killer app idea! During Boot Camp we will teach you how to make this real. We make sure you meet the best teachers and mentors from the industry.

In Europe and the US, various Automotive Apps are on the market already, serving all kinds of consumer needs. In China, this market is just emerging.
We are calling on students from areas such as design, marketing and software engineering, to develop innovative, market-relevant and interesting App concepts. We are searching for cool App concepts which are meaningful and sustainable.

What kind of apps are we looking for?

We are looking for innovative App concepts that provide real value for the car user. We seek App concepts that have not been seen before or are being taken to a new level of development. We want new App concepts that enhance the user experience.

A winning concept should be overwhelming in function, use-ability, emotion and beauty. The App should be intuitive, understandable and user friendly. It is important that the main function of the App is easy to reach and controllable.

We are looking for automotive App concepts in the following three categories:

1.) The Smartphone App: This is a car-related app which purely runs on a Smartphone only. You can use these Apps whether you are inside or outside of the car.

2.) The Hybrid App: This is a car-related app which runs on a Smartphone, but can communicate with a car as well. You can use it inside or outside of the car. (for example: you listen to a music stream on your Smartphone on the way to the car, once you enter the car the music will run on the car sound system and you can control the app with the car multimedia interface.)

3.) The Onboard App: These kinds of Apps run only inside the car using the car multimedia interface. They cannot be used outside of the car. Apps of this category need to fulfill extremely high safety standards. Therefore, implementation, lead time and testing need far more time than a pure or hybrid Smartphone app.

Contestants are free to suggest extraordinary Onboard Apps. But we are looking for more input in categories 1 and 2.

In terms of function, we are looking for Apps in the following areas, but the list should not limit creativity.

A. Information Apps – provide car data, service oriented function, execution functions, personal log book etc.
Service oriented functions enable Location Based Services that locate the car, provide local information, directions etc. Execution functions remotely control the car for services such as heating, door locks etc.  Car data provide the costumer with information about the car service and usage such as fuel and oil gage, tire pressure etc.

B. Lifestyle Apps provide the customer with information and connections to services that enhance ease of function in areas such as: sports and re-creation, health and wellness, fashion and style, hobbies, social networking, travel, shopping, pets, magazines, personal finance, household management etc.

C. Entertainment Apps provide video on demand (VOD), films, drama, TV series, culture, documentaries, music and music videos, animations and user-created content, audio books, e-learning etc.

What do we do in the Boot Camp

You will work in groups out of five students with the majors Marketing, Design and Software Engineering. The best experts in town will support and teach each group, how to create incredible ideas and solutions to invent the best automotive App for China.

We use the five steps of the new design thinking method, which has been developed by the Stanford d.school to understand the needs and behavior of a car user, define the problem you are going to solve, create new incredible App ideas, build quick prototypes and test them to get feedback and improve your solution in a very limited time.

The top 5 students of the Boot Camp will be selected to move on to the next level and join the App Jam competition where the winning team of the Boot Camp and the three winning teams of the App Jam have the opportunity to get 25,000 RMB in cash to further develop their prototype into a presentable App within 3 weeks (20% of the prize money will be paid upfront, the rest being paid on the final delivery on July 5, 2013). There is also the potential of being paid with extra licensing fee for the final product.

How do you join the Boot Camp
We are looking for both IDEAS and TALENTS. You can apply with an IDEA or explain your skills and expertise and why you have the best TALENT for this Boot Camp to support other’s ideas.

Your idea can be presented in any design or choice of format. You can submit your idea/talent in the form of presentations, text documents, images or video files. We suggest a video not longer than 60 seconds.

Your application should answer the following questions and be sent to:

SHAppJam@gmail.com

 

Ideas

  • Who is the target group for your automotive App?
  • What need does your automotive App fulfill (e.g. information, lifestyle, entertainment)?
  • How does your automotive App work (function description/user scenario)?
  • What hardware is necessary to use your automotive App (screen, camera, smart-phone, tablet etc.)?

Talent

  • We are looking for skills in design, marketing and software engineering.
  • Why do you want to participate in Boot Camp?
  • What is your area of expertise and your major?
  • What is your specific talent that you will bring to the Boot Camp?

 

Time of Boot Camp:9am — 7:30pm,25 — 26th May,2013

Venue:Aalto-Tongji Design Factory,100 Zhangwu Road, Yangpu, Shanghai

 

Who are we?

Tongji University School of Software Engineering’s Apple Club and Android Club

Apple Club of Tongji School of Software Engineering was founded 2006 and has a long record of of succesfully developing award winning Apps and launch them in Apple’s App Store. Android Club was founded later and is supported by Google.

Tongji University School of Automotive Studies’ Automotive Marketing and Management Institute

The institute is unique for China, and collaborates with most famous car brands and organisations in projects regarding customer insight, market requirements and the further development of China’s auto market.

Tongji School of Design

The school, historically evolved from the most famous Architecture School of whole China. It has vast experience on all fields of product design, service design and interaction design and collaborates with all kinds of famous brands and organisations.

Ask Lab

Ask Lab is founded by Xindanwei cofounder Liu Yan. Ask Lab presents a new framework to innovate and create. Through designing, organizing and delivering exciting co-creation programs and contests, we build access between the movers and shakers of China’s creative, technology and social innovation scene, and the grand challenges faced by companies, NGO’s and our society [/lang_en]

[lang_cn]

同济大学软件工程学院苹果俱乐部和安卓俱乐部,同济大学汽车学院营销管理专业,同济大学设计创意学院以及问社希望通过集训营项目启发有创意的学生来发掘中国的创造潜力。欢迎你带来杀手级的App(应用程序)设计,让未来的汽车充满前所未有的刺激和个性,并实现交互!集训营期间,我们会指导你将它实现。我们保证,你将遇到业界最顶尖的导师。

在欧洲和美国,满足各类消费者需求的汽车应用已纷纷面世。而在中国,应用市场正方兴未艾。

我们呼吁来自设计、市场营销和软件工程等专业学科的学生,设计具有革新精神、切合市场需求、有趣的App。我们正在征集具有实用意义的超酷App设计方案。

我们需要什么类型的App

我们需要能为车主带来真正价值的具有创新性的App设计,这些设计最好是前所未有的或者是可以进一步被开发的。我们想要的是能够提升用户体验的全新App。

最后胜出的设计应当在功能、使用性能、情感和美观等方面兼有无与伦比的表现。App应当做到直观、易懂、用户友好。App的主要功能要便于实现、易于操作,这点很重要。

我们需要以下三类汽车App的设计方案:

  • 智能手机应用:这是一款只在智能手机上运行的汽车应用。无论你在车内还是车外,都可以使用这类应用。
  • 交互式应用:这款汽车应用可以在智能手机上运行,同时可以与汽车通讯。车内车外都可使用。(例如:上车之前,你在智能手机上听流媒体音乐,上车后音乐会自动转到车载音响系统上播放,你还可以通过汽车多媒体界面实现对该应用的操作。)
  • 车载应用:这类应用只能在车内借助汽车多媒体界面运行,车外无法使用。该应用需要满足相当高的安全标准。因此,车载应用的实现、前导时间和测试都要比普通智能手机应用和交互式应用花费更多的时间。

参赛者完全可以提出不同凡响的车载App方案。但是我们更需要的是前两类App。

我们希望得到下面几种功能类型的App,但是同样欢迎新的创意。

A.信息类应用——提供汽车数据、服务类功能、执行功能、私人日记本等。
服务类功能可以实现基于定位的服务,例如汽车定位、提供定位信息和指示方向等。执行功能是指对汽车进行远程操控,如远程控制空调、门锁等。汽车数据则为客户提供诸如燃油和机油计量、轮胎压力等有关汽车服务和汽车使用的信息。
B.生活类应用为客户提供运动娱乐、健康、时尚、爱好、社交网络、旅行、购物、宠物、杂志、个人理财、家务管理等服务的信息和链接。
C.娱乐类应用提供视频点播、电影、戏剧、电视剧、文化、纪录片、音乐、MV、动画、用户原创内容、有声读物、电子学习等娱乐服务。

我们可以在集训营里做什么

你将与来自市场营销、设计和软件工程专业的同学组成5人团队进行合作。奥迪的顶级专家将给予每一个团队技术支持,教你如何挖掘奇思妙想以及如何开发中国最棒的汽车App。

我们将运用斯坦福大学开发的新设计思维方法中的五个步骤,以在有限时间内理解汽车用户的需求和行为、定义你需要解决的问题、发掘新的App创意、建立快速原型、测试并获得反馈,并最终完善你的解决方案。

集训营中表现最优的5位同学将受邀进入下一轮的巅峰对决环节,最终的三支获胜队伍将有机会获得25,000元人民币现金。借助这项资金他们将在接下来的三周时间内将他们的作品原型进一步开发成为可以实际应用的App(20%的奖金会在前期发放,剩余的部分将在作品最终提交日期2013年7月5日当天发放)。另外,他们也有机会获得由奥迪公司额外支付的产品专利转让费用。

如何加入集训营

我们不仅在找寻创意,我们还需要人才。如果你想申请加入集训营,那么请告诉我们你的创意,或者阐明你拥有的技能和专业知识,以及为什么你就是我们要找的能在集训营里帮助别人实现想法的人才。

你可以采用任意版式设计展现你的创意。你可以将你的创意或者才能阐述以演示文档、文本文件、图片或视频文件的格式提交。我们认为,一段不超过60秒的视频是不错的选择。

你的申请需要包含对以下问题的回答并提交至:

SHAppJam@gmail.com

 

创意:

1.你的汽车App针对哪一目标群体?
2.你的汽车App满足什么需求(比如:信息、生活方式、娱乐)?
3.你的汽车App如何工作(功能描述/使用说明书)?
4.哪些硬件是运行你的汽车App所必需的(显示屏、摄像头、智能手机、平板电脑等)?

才能

我们需要设计、市场营销和软件工程领域的技能。

1.你为什么想要参加我们的集训营?
2.你拥有哪一领域的专长,你所学的专业是什么?
3.你将为集训营贡献怎样的特殊才能?

 

集训营时间:2013年5月25 —— 26日,早9点 —— 晚7:30

集训营地址:同济大学中分中心,上海市杨浦区彰武路100号实训楼4楼同济-阿尔托设计工厂

 

主办方是谁

同济大学软件工程学院苹果俱乐部和安卓俱乐部

同济大学软件工程学院苹果俱乐部成立于2006年,拥有多项在苹果开发大赛中获奖的App作品,并将其发布在苹果的App商店上。其后,安卓俱乐部成立,并获得了谷歌的支持。

同济大学汽车学院营销管理专业

这是中国唯一的汽车营销管理研究机构,该机构与众多著名的汽车品牌及组织在消费者洞察、市场需求和中国汽车市场长远发展等研究课题上有合作项目。

同济大学设计创意学院

该学院由全国最负盛名的建筑院系发展而来,在产品设计、服务设计和交互设计的各个领域有丰富的行业经验,且与各大著名品牌和机构有着合作关系。

问社

问社”由新单位联合创始人刘妍创立,是一个致力于开放式创新咨询服务的智囊机构。通过设计,组织和实施各种合作项目以及开放式竞赛,让企业以及非政府组织与创意,科技及社会创新领域的引领者进行对话,甚至邀请他们为公司及组织所面临的巨大挑战共同寻求解决方案。[/lang_cn]

 

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