Dialogue with founder of Insight Shanghai International Design Trend Summit-International Design Trend and Local Application

Dialogue with founder of Insight Shanghai International Design Trend Summit  –  International Design Trend and Local Application （professional audience only. Seats are limited）

Speaker: John Fu
Time: 10:00-12:00am, Sunday, Nov, 7th
Location: Xindanwei, 50 Yongjia Rd
Cost:
100RMB (providing tea, coffee, soft drink and snacks); Free of Charge for Xindanwei Monthly and Yearly Member

Important Notice:
-This is a reservation only event, seats are limited to the first 40 people who are registered at the event page of Xindanwei website.
- Transportation: We highly recommend you to take public transportation instead of driving, for we are conveniently located next to Metro line 1, 10(Shaanxi Rd South Stop) and Metro 9 (Jiashan Rd stop) as well as bus line 96, 104, 911, 167，42，920，926，128，146，24

Speaker: John Fu

John Fu is association professor and Program director of Industrial design in School of Media and Design, Shanghai Jiao Tong University, head of Color Creation Center, CFCA. He showed great interest on design research since his third year of undergraduate study. From then on, he has been devoting himself in the design trend research, especially on lifestyle and visual taste of Chinese consumer for many years. He developed the method of Chinese consumer segment in 2005. He’s a member of Chinese Academy of Sociology.

As a design trend research expert, he assists multinational enterprises to understand the local Chinese market and helps the local companies to understand the trend. His client list covers Yamaha, Philips, Panasonic, GE, Lenovo, Mazda, SAIC, Dulux, Volkswagen and many others. He found Insight Shanghai in 2008, the only one design trend conference in China.

Topics:

1.International Design Trend and Local Application
What’s design trend? Could we apply it in Chinese Market Directly?

2.the Sense of Luxury, the west and China
What’s Chinese Value and Taste of Good Things? What’s different? Based on 5 color, we will tell you the story. It’s a research by SJTU and Style-Vision.

John Fu’s Profile: http://cn.linkedin.com/pub/john-fu/1a/a28/736
Insight Shanghai: http://mediaanddesign.org/archives/1900.html
http://www.style-vision.com/roundtable/

Registrered users for this event:

parisyxc

ilidaliu

vnsavitri

trogness11

chenxu

aaajiao

prleahy

mofead

arizona

xindanwei

chitchy

Maaike

mirlockfer

(in total 13).