Time: 17:30-19:00, Saturday, Oct 15 2011
Venue: Xindanwei, 50 Yongjia Rd
Cost: 30 rmb/person
Citizens of networked societies are increasingly creating digital traces of their preferences, opinions, views and experiences. These traces may be aggregated and data mined using culturally aware lenses to expose both the individual as well as the community. In this presentation we will present the concept of a digital portrait and explore how it makes possible the visualization and interaction of digital personae. As designers, we need to be aware of the potential to computationally understand our users. Such findings can be incorporated beyond the design process; they can become intrinsic to the designed solution itself.
Bio
Aaron Zinman is a co-founder of Empirical Design LLC, a Boston-based design and development shop. A recent graduate of the MIT Media Lab,Zinman continues to build upon his doctoral research to understand strangers online using culturally-minded modeling and visualization. These new applications aim to fundamentally affect the way we interact online. His award-winning work has been covered by PBS, BBC, CBC, CNN, The Atlantic and more. A San Francisco native, he enjoys the three days a year New England weather permits motorcycle riding.
Please see: http://www.idsa.org/zinman-aaron-empirical-llc
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Here the presentation is in PDF format.
http://dl.dropbox.com/u/779054/idsa_talk_pdf.pdf