[lang_en]
Xindanwei Chitchat Edition 24: The Emerging Game Layer in New Media Startups
Time: 19:30-21:30 Friday, Oct, 15th
Location: Xindanwei, 50 Yongjia Rd
Cost:
30RMB (providing tea, coffee, soft drink and snacks) ；Free of Charge for Xindanwei Monthly and Yearly Member
Host: Frank Yu
Bio：
He believes that the best experiences are those that we learn and have fun with at the same time. His background reflects a desire to enable customers and users to craft their own experiences by giving them the tools and platforms to create and share with others
Current:
Technology Columnist at China Economic Review
Co- founder at Kwestr
Beijing Curator and Co-Founder at Startup Digest (Beijing)
Past:
Chief of Portal (founder) at FBMMO 逐行天下信息技术(北京)有限公司 CSO/COO at ShouJi Mobile Entertainment CSO/KLSI (advisor) at Cineo
Education:
Harvard University Kennedy School of Government
USAICS (US ARMY)
Rutgers, The State University of New Jersey-New Brunswick
Specialties
Industry analysis, user experience, market research, strategy, interface design, coolhunting usability and ethnographic studies. game development, portfolio management and interactive entertainment.
His Blog: http://blogs.msdn.com/b/acid49/
His Talk: http://v.tech.163.com/video/2009/6/N/4/V5AU50AN4.html
His Company: http://iphonasia.com/?p=7565
IMPORTANT:
-This is a reservation only event, seats are limited to the first 40 people who are registered at the event page of Xindanwei website.
-Transportation: We highly recommend you to take public transportation instead of driving, for we are conveniently located next to Metro line 1, 10(Shaanxi Rd South Stop) and Metro 9 (Jiashan Rd stop) as well as bus line 96, 104, 911, 167，42，920，926，128，146，167，24
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[lang_cn]
新单位茶话会第24期:
话题：为何大量新的媒体及网站使用嵌入式游戏互动元素
时间: 10月15日周五 19:30-21:30
价格:
30元／人（包括软饮，小食，咖啡或茶），新单位月会员及年会员免费
主持人: Frank Yu
语言：英语
简介:
Frank相信把学习和享乐结合起来最好的体验. 他希望给消费者和用户一些工具和平台能让他们创造自己的体验并能与他人分享. 他目前是中经评论的科技专栏作者. Kwestr的联合创始人以及Startup Digest(beijing)的策展人和联合创始人.
教育背景:
哈佛大学肯尼迪政府学院
美陆军情报中心和学校(美国军队)
罗格斯，新泽西州新不伦瑞克大学
专注领域:
工业分析, 用户体验,市场调研,策略,界面设计, 新趋势的可用性,人种学研究, 游戏开发, 创意作品管理, 交互娱乐
他的博客: http://blogs.msdn.com/b/acid49/
他的谈话: http://v.tech.163.com/video/2009/6/N/4/V5AU50AN4.html
他的公司: http://iphonasia.com/?p=7565
非常重要！
－人数：该活动需要网上预定, 仅限于在xindanwei网站活动界面上前40位预定的观众入场.
－交通：我们附近的地铁与公交非常方便，建议您不要开车。地铁一、十号线（陕西南路站）九号线(嘉善路站)及公交96, 104, 911, 167，42，920，926，128，146，167，24等均可轻松到达。
[/lang_cn]
Frank is truly an innovative and interesting guy. Looking forward to his talk.
Comment by PeterYao — October 14, 2010 @ 4:42 pm
Frank’s slides from Game Layers in New Media Talk: http://www.slideshare.net/frankyu/chitchat
Comment by liuyan — October 21, 2010 @ 10:43 am
Frank’s presentation described the phenomenon of game layers in businesses, such as Facebook and Foursquare. Going beyond just the business side of things, Frank’s perspective was more that of a gamer’s and included the psychology of how and why games attract customers, and what kind of games work best.
The discussion that followed started with the psychology of Facebook and the function of badges in programs like Foursquare. It then moved on to differences between Chinese gamers and Western gamers, in how the play a game and what kind of games they’re looking for. The Chinese are usually more competitive, even in casual games, whereas Western gamers will often play a game more for the social experience than the gaming experience. However Chinese gamers are also open to more casual and social game, and are actually starting to get more interested in board games for a real-life social experience. One thing that everyone agreed on, though, was that both Chinese and Western guys play games to pick up girls; and so in gaming a bridge crossing the cultural divide was found.
Frank then gave us an inside story from his time at Microsoft, when Bill Gates ordered that MSN’s online Bridge game be kept open even though it was losing money; apparently Gates was a fan of the game, and liked to play with Warren Buffet. The discussion then touched on the differences between men and women and the games they like to play, and how although men are the ones often thought of as gamers, there are actually more women who play games than men. The games they play are just more casual and less documented, so less people are aware of it, and this is true of most cultures. Women also seem to have a genetic tendency towards casual and puzzle-solving games, whereas men have a genetic tendency towards hardcore and violent games.
Comment by Justin_Lipsky — October 25, 2010 @ 2:53 pm