Xindanwei | 新单位 A new way of working | 一种新的工作方式

May 25, 2011

May Featured People: Emlyn WANG Li-Juan | 人物(五月):汪丽娟

Filed under: People | 人物 — Tags: — Cozi @ 3:16 pm

Xindanwei May Featured People: Emlyn WANG Li-Juan

Article: Cozi GE

May’s Xindanwei “People” badge goes to Emlyn, WANG Li-Juan, a young lady who just got bored from her financial management job and jumped out of the box to create an art-fashion project of her own.

It was Miss ZHUANG Kai, Emlyn’s partner who first came to visit Xindanwei. At the moment, their avant-garde fashion project C’est la Chine has already been launched and the first collection has been created. An official working venue is something critical for C’est la Chine’s following steps. They met Xindanwei. Miss ZHUANG was almost excitedly discribing Xindanwei to Emlyn, “it’s unique and charming, open and flexible, it is just the right place for beginner entrepreneurs.” Not long after that, when Emlyn came back to Shanghai, Miss ZHUANG took her to Xindanwei, and it was a coup de coeur. C’est la Chine became a co-worker at Xindanwei.

C’est la Chine is solely founded by Emlyn. Her initiative is to work out something inbetween the Art and Fashion – it is not any kind of the fast fashion, yet it stays close enough to the ordinary life. One might think about the early jobs of Japanese Designer Issey Miyaki, who creates and display his show pieces in an artwork way, and the later ready-to-wear lines are more like derivatives from the non-market-oriented artworks. Without a professional background in art or design, Emlyn invites guest artist to collaborate on every collection, with herself taking control on the whole art direction from design, production to the marketing image.

The name of the label, C’est la Chine, actually indicates Emlyn’s pursuit on the art side of its spirit – Not any simple symbolic elements, but a real beauty derives from the traditional Chinese art and culture. The first collection the team has created can be recognized either as women’s wear or accessaries. Emlyn then invited a professional modern dance performer as the shooting model. There is that Chinese spirit you can smell not only from the art pieces, but from the character who wears the piece and from the whole scene as well.

Before launching C’est la Chine, Emlyn worked as regional manager at Efunds after her graduation from MBA program at CEIBS. She was on such a broad highway that many people are just eager to reach. Emlyn followed her heart anyway. To be an entrepreneur means to give up the steady income and carry the risk of failure. “C’est la Chine, is especially a project that one can not be so sure about the result,” said, Emlyn. “I am mostly driven by my passion for art and fashion, however, I did take into concern carefully the possibility of the marketing. Of course, reactions from the market might not follow exactly what you expect, they actually never did. Particularly for me, I don’t have a case ready for me to take as successful module, I have to by myself search for a brand new way, probably a very-not-conventional way.” The future may not be clear yet, the opportunity is there already, visible enough. Emlyn senses it.

Talking about her redirection on career, Emlyn takes it as a result of her personality. “I love traveling, and probably like all the travel lovers do, I have a continuous passion for life, a curiosity for the unknown, and an open and fearless heart to explore. I love freedom and enjoy a cozy way of living. one more thing, I value spiritual achievement higher than material gain.” The project C’est la Chine is initially driven by Emlyn’s interest and her pursuit for a freer thinking and working style, but after the idea is actually taken into action, Emlyn sees the procedure a re-discovery journey about herself, a re-check into her life. And to actually execute out the project is also a challenge and re-dig to her own ability and potential.

Mostly like what Emlyn has been through, Xindanwei never stops wondering and exploring of its own way of surviving. For most of the entrepreneurs or startups, the future is not 100% sure, but what else can be more fascinating than devoting 100% of yourself to a career that is fueled by creation and innovation?

C’est la Chine will collaborate with Xindanwei very soon to display artworks from the project at Xindanwei space. The two creative projects thus get crossed. And this is what Xindanwei expects – to function as an open platform where young talents and action takers are brought together and offered a chance to communicate and interact more. We believe the future lies in the direction of communication and open source.

采写 / Cozi GE


最初是汪丽娟的合伙人庄恺先来到新单位,当时汪丽娟的时装项目“始一雅制(C’est la Chine)”已经启动,第一期系列已经出炉,正需要一个办公空间以便开展后续市场工作。新单位空间的开放性、便利性、以及灵活的租赁形式都正适合创意型初创企业。庄小姐回去之后,“兴奋”地向汪丽娟讲了新单位的情况。于是没多久,等汪丽娟回到上海,她们再次来到新单位,就这一次,双方一拍即合,始一雅制搬进了新单位。

始一雅制是汪丽娟的独资项目,出发点是走一条艺术和时尚的中间道路──和快消时装有区别,但并不远离生活,也许可以叫它艺术时装(Artfashion)。和早期三宅一生的做法相似,始一雅制用艺术品的方式制作和展示设计,而成衣系列更多相当于展示系列的衍生产品。汪丽娟自己并没有艺术或者设计的专业背景,她的每期设计都邀请艺术家进行合作,由汪丽娟自己控制作品从设计到制作完成以至最后包装的艺术氛围。品牌名字“始一雅制”和法文名C’est la Chine即表达了汪丽娟心里的艺术追求──从根本上始于中国传统文化。已经制作完成的第一期作品,形式上介于时装和时装配饰之间,她邀请了专业现代舞舞者担任模特拍了造型片,你能看到,始一雅制讲究的那股中国味儿并不是简单地提取一个物化的中国元素,而是化为一种氛围和精神,不光从设计物件本身,而且从穿着了物件的人物身上,从整个画面空间中透露了出来。






  1. good dream and good luck


    Comment by isaac — May 26, 2011 @ 10:19 am

  2. 从金融跨入到艺术时装,变身太快,难以捉摸。但预祝一帆风顺!


    Comment by stevenyeh — May 26, 2011 @ 8:42 pm

  3. Nice! Wanna meet them someday! Salute, entrepreneurs!


    Comment by alan — May 26, 2011 @ 10:42 pm

  4. It is my dream as well. Cool! Hope to be able to talk with ppl have similar dreams.


    Comment by Lei — May 26, 2011 @ 11:20 pm

  5. 希望有天可以一起合作~


    Comment by Zozoqu — May 27, 2011 @ 11:53 am

  6. Great! Congratulations, Emlyn. You will achieve your goal. :)


    Comment by IceBing — May 30, 2011 @ 7:03 pm

  7. 是不是每个人心里都住着一个艺术梦想啊?有的人把梦想变为现实,许多人忽略了


    Comment by dianzhu — August 26, 2011 @ 11:49 am

  8. we have something same about living, keep on!


    Comment by weizhuoheng — November 30, 2011 @ 2:21 pm

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