“My Perspectives on Fashion Brand Strategy and Product Management”
Time: Feb 8, 2012
6：00－7：00pm, reception @C’est la Chine, second floor of Xindanwei property, No. 3, Shao Xing Rd 47 (close to Shaanxi Rd South)
7：30－9：30pm, seminar @Ground floor of Xindanwei, Yongjia Rd 50(close to Shaanxi Rd South)
Hosted by：Moyin Cultural Communication Co. Ltd, Xindanwei
Supported by： PETIT PONT MLC Fashion Consulting，C’est la Chine,
Cost：30RMB （including fresh coffee and tea）
Attention: This event is limited to professional and media in the fashion design and lifestyle industries ONLY, please RSVP your name, organization and phone number to xindanwei@gmail.com before Feb 6, 2012, we will confirm your attendance by email.
By Martine Leherpeur
Fashion management consultant guru Martine Leherpeur will share her 40 years experience and some useful tips in Fashion Brand and product management for fashion professionals, startups and designers. She will also share her perspectives on the development of Chinese fashion industry.
About Martine Leherpeur :
A PERSONALITY
1967-1975 : A product experience of 8 years in Mafia, the first style agency in France.
A TASTE FOR WORDS AND FASHION INFORMATION
1975-1985 : 10 years as an independent journalist for ELLE, the Harper’s Bazaar and Women’s Wear Daily.
Passions : art, creation, innovation, travels, sport
1987: MARTINE LEHERPEUR CREATES HER OFFICE IN THIS PROSPECT
A continuous watching of emerging phenomenon in design and beauty areas filling out the reflection of the firms in their product developments
Martine Leherpeur Conseil : « A prospective, brand strategy and product design » office, to coach French and International firms in fashion, sport, beauty-cosmetic, decoration, food… all along the creation process.
Professor of product management, IFM, one of the leading world specialists in fashion and product strategy.
Martine Leherpeur regularly creates and implements creativity seminars for firms and institutions.
2004: CREATION OF « PETIT PONT » IN CHINA
It is an operational structure with a local team that works in coordination with the Parisian Office.
{ 7 comments… read them below or add one }
Wow! After all I got a webpage from where I know how to genuinely take valuable data regarding my study
and knowledge.
@jeannechu: http://v.youku.com/v_show/id_XMzUzODc1NzI4.html
Video of the event: http://v.youku.com/v_show/id_XMzUzODc1NzI4.html
photos of the event: http://www.flickr.com/groups/xindanwei/
T.T真可惜了，已经满额了。。。
活动刚发出去不到两天，来报名参加的人数已经上60人，我们新单位空间只能容纳45人，有些同学没有收到确认信就对不住了。 目前位置已满，只有几个名额对媒体开放！
Thank you for the invite to the above seminar and I would be very interested in attending.
My company is a start up in China concentrating on retail marketing and would to hear this seminar on fashion brand strategy and this element of the retail industry.
I would like for myself and my colleague LIsa Clarke to join me.
I look forward to hearing from you.