Xindanwei | 新单位 A new way of working | 一种新的工作方式

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“Xinshanzhai 3: A New Era for Robots Driven By Open Source Hardwrae”

Hosted by: Xindanwei and Xinchejian
Speaker: Dr. Ricky Ye of DFRRobot
Time: 2:30pm-4:30pm 14 Jan 2012
Venue: Xindanwei, Yongjia Rd 50 (close to Shaanxi Rd South)
Fee: 30RMB/person (inlcuding fresh coffee and tea)

Xindanwei and XinCheJian have ran a few Xinshanzhai talks to discuss the open source hardware and open source innovation. We have done two with SeeedStudio and IDEO about a year ago. We are looking to restart this series of talk with DFRobot kicking off the talk again. We have invited the founder of DFRRobot about his experience about how DFRobot gets started, how he get into Arduino/HCR and how open source hardware has help his business.

About DFRobot:

DFRobot was founded on 2007 in Beijing, China. DFRobot is a professional robot technology developer, especially in open source hardware, mobile robot platform, robot sensors. Their first product is the URM37 V3.2 ultrasonic sensor which is now becoming a really popular distance sensor in robotics market. They are now the biggest robotics online shop in China.

They are very active in open-source hardware community such as Arduino. Besides that they are the official Arduino distributor in China, they also had their own brand “DFRduino” which provides the same features but lower cost.  DFRduino has a  whole range of shields and sensors that can match most education, prototyping, DIY projects and research purpose.

About Dr. Ricky Ye:

CEO & Co-founder of DFRobot. Received his Ph.D. from Nottingham University (UK) in 2007. Involved in several EU core projects as researcher and project manager afterwards. At 2008, he launched an open source robot project called “HCR”, and joined the DFRobot in 2009. He is now focusing on the development of domestic robotics, AI technology and open source hardware.
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[lang_cn]
” 新山寨第三期：开源硬件驱动的新机器人产业 “

主办：新单位、新车间
主讲人：DFRobot 叶琛博士
时间：2012年1月14日下午2：30-4：30
地点：新单位，永嘉路50号（近陕西南路）
费用：每位30元（免费供应咖啡和茶）

新单位与新车间已经组织了几次“新山寨”活动来探讨开源式硬件和开放创新。大约一年以前我们与SeeedStudio和IDEO合作组织过两次。这次我们希望与DFRobot共同延续这个系列。我们要请了DFRobot的创始人叶琛博士来分享他的经验以及如何创立了DFRobot，还有他如何进入Arduino HCR领域及开源式硬件是怎样帮助了他的业务发展。

关于叶琛 博士

DFRobot合伙人兼CEO。2007年完成了英国诺丁汉大学工程学博士课程。随后担任机器人研究所研究员，并参加了一系列欧盟重大项目的研发和管理。2008年发起了开源硬件项目“HCR”，2009年回国参与创建DFRobot并担任CEO至今。主要醉心于家用机器人的开发,人工智能的技术的应用以及开源硬件的发展。

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[lang_en]

Time: 14:00 – 17:00, Jan 22, 2011
Location: Xindanwei, 50 Yongjia Rd
Cost: 30yuan/person

Shanzhai is an open platform for grassroots innovation. Apple, Nokia, and Samsung smartphones get copied, but the knockoffs adapt the original designs in ways that appeal to Chinese customers. Shanzhai designers might add a flashlight, key in areas with unstable electricity.

The effect is to make products accessible to common folks in terms of price, aesthetics, values, and needs. Shanzhai designs are an opportunity for international companies to introduce Chinese consumers to their brands, and then observe how local Chinese culture adapts their offerings.

How might companies harness learning by observing Shanzhai designs? IDEO will share their perspectives and methodologies on these big questions for business.

2:00pm
Opening: Introduce the event, speakers, guests and talk about the goals, by Liu Yan(xindanwei)

2:15pm
1.IDEO: “Shanzhai as an open platform for innovation” – 15 minutes
2.How to Shanzhai?
- “Rapid prototyping” – IDEO – 30 minutes
- Tool of prototyping
- Arduino – Flamingo EDA – 20 minutes
- Android – – 20 minutes
-From prototype to production – C2Tech – 20 minutes

4:00pm
Part Two: Android prototype boards and tools demonstration Followed by a visit to Xinchejian and networking
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IDEO模式: 山寨设计是创新的开放平台
时间: 2011年元月二十二日，下午两点到五点
地点：徐汇区永嘉路50号新单位（近陕西南路）
费用:  30元/人

山寨是一个为草根创意阶级提供的开放式创新平台: 复制苹果, 诺基亚, 三星智能手机, 这些仿冒品由原产品改装而成同时加入了更吸引于中国消费者的设计. 山寨设计师为电子产品注入闪光点和关键元素.

其目的正是为了使产品在价格, 外观, 价值和用户需求上能接近普通消费人群. 山寨设计为国际公司向中国本土消费者介绍他们的品牌提供了一个机会, 他们也能借机观察中国本土文化如何作用于他们的产品, 如何相互磨合与适应.

这些公司怎样通过观察山寨设计来学习? IDEO 将分享他们对于这一重大领域的观点和方法学.

2:00pm
开放: 新单位CEO 刘妍介绍活动内容,演讲者, 来宾, 目标阐述

2:15pm
1. 山寨设计作为一种商业创新的开放平台- IDEO (15分钟)
2. 怎样山寨?
-快速原型-IDEO-30分钟
-原型的工具
-Arduino – Flamingo EDA -20分钟
- Android –20分钟
-从原型到制作 – C2Tech –20分钟

4:30pm
Android原型板以及工具的使用说明
参访新车间, 相互认识新朋友.
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[lang_en]

xinshanzhai edition1: Facilitate Open Innovation: The Seeed Studio Approach
Time: 3pm Dec 26, 2010
Location: Xin Che Jian, 2nd floor, Yongjia Rd 50 (close to Shaanxi Road South)
Cost: 30RMB for non-Xinchejian members, free of charge for Xinchejian members.
Speaker: Wu Hao, CEO of c2tech.com.cn
Xiao Wenpeng, CEO Flamingo EDA

Seeed Studio is an open hardware facilitation company based in Shenzhen, China. Benefiting from local manufacture power and convenient global logistic system, we integrate resources to serve new era of innovation. Seeed also works with global distributors and partners to push open hardware movement.

We design modular electronics for quick prototyping and small scale projects, which could be found at Bazaar. It also carries inventories from community innovators, we help people make, distribute their designs and collect the revenue. It’s a win-win situation and taking a shape towards an ecosystem. By working with us, innovators could focus on the designs, provide better support to the user and promote the product. Seeed Studio or similar service provider could get more traffic and bring up other product sales.

The manufacture part of hardware involves a lot details. We provide Propagate service to facilitate the process. Innovator send finished prototype with manufacturing files including Gerber file, BOM, test plan and other requirements. Our engineering team will validate and integrate the design into small batch production line. All products will be tested and packed under instruction. Innovators could also view current manufacture and distribution status from propagate. After deducting the manufacture costs, profit will be returned to innovators when inventory sold out.

To estimate the popularity before investing manufacture, innovators could post the idea or prototype to Wish. The community would vote, comment and collaborate on projects. You could also join interested groups to see what’s hot being worked on. By participating Wish, ideas with many votes could convert the popularity into coupons to purchase product or service. The idea poster could also share some coupon to the valuable commenter as appreciation

Products and service info are hosted at a wiki called Garden. Feel free to add your guide, project or yourself as a freelancer.

Bio
Eric Pan, founder and director of Seeed Studio, grew up with DIY culture in China. He graduated as an EE bachelor from Chongqing University, with experiences and prizes from national wide contests of MCU, Embedded Design, Robotics, and English skills. He first joined Intel in Chengdu as a FCBGA product Engineer whose main job includes quality control and new product integration. Then he worked at Beamstream LLC as international sourcing manager on system solutions. He established Seeed Studio since 2008 from bare ground and now turning it into an open source hardware facilitator with 30+ employee.

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[lang_cn]

新山寨第一期: 开源硬件与开放式创新
时间:2010年12月26日下午3点
地点:徐汇区永嘉路50号2楼新车间 (靠近陕西南路)
费用:新车间会员免费,非新车间会员每人30元
演讲者: 吴浩, c2tech.com.cn CEO
肖文鹏, Flamingo EDA CEO

Seeed studio是一个位于深圳的开源硬件生产公司. 得益于本土制造业的巨大力量以及便利的全球物流系统. 我们整合不同资源从而服务于新纪元创新时代. Seeed也与全球分销商和合作伙伴合作共同推动开源硬件的前进.

Eric Pan是Seeed studio的创始人, 他从小受DIY文化影响. 他毕业于重庆大学,获得了电子工程学士学位. 他在微型计算机, 嵌入式设计, 机器人, 英文技能领域都有丰富经验及获奖. 他的第一份工作是在成都intel担当FCBGA产品工程师. 其主要工作是负责质量控制和新产品整合开发. 随后他在Beamstream LLC工作担任国际采购经理. 在2008年他创立了Seeed studio—从零起点开始到现在拥有30名员工的开源硬件生产中心.

更多信息可以参考 http://seeedstudio.com/

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