Xindanwei | 新单位 A new way of working | 一种新的工作方式

[lang_en]

Time: 14:00 – 17:00, Jan 22, 2011
Location: Xindanwei, 50 Yongjia Rd
Cost: 30yuan/person

Shanzhai is an open platform for grassroots innovation. Apple, Nokia, and Samsung smartphones get copied, but the knockoffs adapt the original designs in ways that appeal to Chinese customers. Shanzhai designers might add a flashlight, key in areas with unstable electricity.

The effect is to make products accessible to common folks in terms of price, aesthetics, values, and needs. Shanzhai designs are an opportunity for international companies to introduce Chinese consumers to their brands, and then observe how local Chinese culture adapts their offerings.

How might companies harness learning by observing Shanzhai designs? IDEO will share their perspectives and methodologies on these big questions for business.

2:00pm
Opening: Introduce the event, speakers, guests and talk about the goals, by Liu Yan(xindanwei)

2:15pm
1.IDEO: “Shanzhai as an open platform for innovation” – 15 minutes
2.How to Shanzhai?
- “Rapid prototyping” – IDEO – 30 minutes
- Tool of prototyping
- Arduino – Flamingo EDA – 20 minutes
- Android – – 20 minutes
-From prototype to production – C2Tech – 20 minutes

4:00pm
Part Two: Android prototype boards and tools demonstration Followed by a visit to Xinchejian and networking
[/lang_en]

[lang_cn]
IDEO模式: 山寨设计是创新的开放平台
时间: 2011年元月二十二日，下午两点到五点
地点：徐汇区永嘉路50号新单位（近陕西南路）
费用:  30元/人

山寨是一个为草根创意阶级提供的开放式创新平台: 复制苹果, 诺基亚, 三星智能手机, 这些仿冒品由原产品改装而成同时加入了更吸引于中国消费者的设计. 山寨设计师为电子产品注入闪光点和关键元素.

其目的正是为了使产品在价格, 外观, 价值和用户需求上能接近普通消费人群. 山寨设计为国际公司向中国本土消费者介绍他们的品牌提供了一个机会, 他们也能借机观察中国本土文化如何作用于他们的产品, 如何相互磨合与适应.

这些公司怎样通过观察山寨设计来学习? IDEO 将分享他们对于这一重大领域的观点和方法学.

2:00pm
开放: 新单位CEO 刘妍介绍活动内容,演讲者, 来宾, 目标阐述

2:15pm
1. 山寨设计作为一种商业创新的开放平台- IDEO (15分钟)
2. 怎样山寨?
-快速原型-IDEO-30分钟
-原型的工具
-Arduino – Flamingo EDA -20分钟
- Android –20分钟
-从原型到制作 – C2Tech –20分钟

4:30pm
Android原型板以及工具的使用说明
参访新车间, 相互认识新朋友.
[/lang_cn]

Registrered users for this event:

bright

sai200816

misterioso

seremiru

taweili

liulily

jiangqian

tairan

aaajiao

liuyan

hanaeric

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cheffer

emilyxu

franz

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yuanlinxiao

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neverend1983

parisyxc

caochenruo

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sol

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Oski

Marlen

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cibababa

(in total 44).